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Super Ad?

Posted on Monday, January 21, 2008 at 09:00PM by Registered CommenterNathan Greene | CommentsPost a Comment

With the Super Bowl on February 3rd, just 2 days before Super Bowl of American Politics on February 5th, I’m wonder if any of the Presidential candidates will run Super Bowl Ads? Now, I’ll admit I’m not an expert on media placement, or if ad space is even still available, but the idea has been bouncing around my head for weeks so I thought I’d share it with all of you.

First and foremost the cost of running a Super Bowl ad will make every campaign cringe as 30 second ads went for 2.6 million bucks last year. The trick to pull off a political ad for the Super Bowl is to make it memorable, something people will talk about the day after the game, which would generate a ton of web traffic. The worst thing you could do is run a normal political ad. At the very least a campaign would need to run a Bill Richardson job interview ad, but even that wouldn’t do it in my opinion.

I was going to write much more on this subject but I see the AP has already beaten me to the punch.

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